Bath and Shower Products Market by Product Type (Bath Soaps, Shower Gels, Shower Creams, Hair Shampoo, Hair Conditioner, Others), by Distribution Channel (Hypermarket/Supermarket, Local & Specialist Retailers, Drug Stores, Online Retailing, Direct Selling) - Growth, Future Prospects & Competitive Analysis, 2018 – 2026
Industry Outlook
Bath and Shower products market is projected to grow at the CAGR of 3.9% during the forecast period from 2018 to 2026. This industry is mainly driven by consumer trends and consequent innovations brought in by manufacturers. Innovative marketing strategies introduced by manufacturers that harness the potential of product reviews and word of mouth have had a significant driving impact on the growth of this market. Additionally, rising awareness related to health & hygiene, improved purchasing power, and change in lifestyle in the light of widespread urbanization are some other factors that are driving the global cosmetic skincare products market. Moreover, consumer are shifting towards value added multi-benefit products that offers hygiene along with skin care and fragrance coupled with growing prevalence of skin and hair & scalp related problems across the world is another factor contributing to the growth of bath and shower products market during the forecast period. On contrary, movements in regulatory environment demanding manufacturing guidelines particularly with a focus on ingredients and marketing practices and the growing awareness towards the use of harmful chemical substances in the product, like sodium lauryl sulfate, dioxane, parabens, etc. may hold back the growth of this market within the forecast period. Do-it-yourself (DIY) products are gaining traction across the world as these are easy to prepare and cost effective. Organic bath and shower products are relatively expensive pushing consumers to make these products using natural ingredients at home rather than buying the same. This is also one of the major factor restraining growth of the bath and shower products market during the forecast period.
Shift in consumers towards natural products and rising environmental concerns have led to the development of eco-friendly products, containing natural ingredients with the use of biodegradable packaging and refill packages. Manufacturers are constantly researching products which can maintain performance characteristics while mitigating environmental impact. Therefore, new product launches centered on convenience, preferences, and personalization helping in accelerating market growth during the forecast period.
Bath and shower products market has positive outlook not only in developed regions such as North America and Europe but also developing economies such as Asia-Pacific and Latin America. Rising awareness regarding hygiene, higher population pool, substantial growth in disposable incomes and trend-setting products at low cost being innovated in countries such as South Korea, China, and Japan creating immense growth opportunity for bath and shower products market in these regions.
Bath Soaps Led the Product Type Segment but Market Share Expected to Decline during the Forecast Period on Account of Rapid Substitution
In 2017, Bath soap segment accounted for the largest market value share of over 30% and expected to maintain its dominance during the forecast period although the market share for the same is expected to decline on account of rapid substitution of bar soaps by shower gels. High penetration of bath soaps amongst men, easy availability and low cost compared to their substitutes supporting the growth of this segment. Natural and dermatological soaps category are still growing considerably in different region further escalating the overall growth of this segment. Bath soap sale is also driven by the huge demand form price conscious developing economies of Asia-Pacific and Latin America.
Shower gels segment is identified as the fastest growing segment during the forecast period. Shower gels are considered as a suitable alternative to bath soaps and enjoys equal presence in supermarkets and hypermarkets alongside with bath soaps. Advanced skin care properties and fragrances and are highly preferred option among the young population for their daily ablution also propelling the growth of this segment.
Easy Availability across all Distribution Channel Propelling the Overall Market Growth
Hypermarket/Supermarket represented the largest market share by distribution channel in 2017, followed by local & specialist retailers and online retailing. Point of sale displays, efficient advertising, wide assortment of products, and store announcements triggers the impulse buying. In developing economies, bath and shower product manufactures are focusing on selling through hypermarket/supermarkets to contact the masses which in turn is expected to propel the growth of this segment during the forecast period. Online retailing expected to exhibit fastest growth during the forecast period. Online platforms enables the consumers to explore the best products while doing daily activities or in the comfort of home without physically visiting the shop to buy these products. Hence convenience factor of consumer is expected to drive the online retail segment during the forecast period. Trends show that the companies are focusing on adopting various ecommerce platforms as part of their strategy to increase the revenue of bath and shower products owing to the fact that it helps to minimize the maintenance cost.
Huge Population Base and Rising Disposable Income in Asia-Pacific, Making it the leading Region for Bath and Shower Products
Asia Pacific region accounted for the largest share in global bath and shower products market and projected to witness healthy growth during the forecast period from 2018 to 2026. Increasing demand for bath and shower products from millennial, rising awareness related to health & hygiene, rising income & living standard, and growing population are some of the factors fuelling the growth of bath and shower products in the region. Presence of leading brands such as Unilever, Procter & Gamble, Johnson & Johnson, etc. coupled with rising distribution channel in counties such as India, Japan, Singapore, etc. also contributing to the growth of bath and shower products in the region.
North America accounted for the second largest market share of global bath and shower products in 2017. Consumers shift towards natural and environmentally friendly products triggering do-it-yourself bath & shower products demand in this region, which in turn driving the overall market growth. Majority of North America bath and shower products demand comes from the U.S. High rate of penetration of expensive & premium bath and shower among X and Y generation, strong awareness pertaining to hygiene problem, and constant introduction of personalised innovative products by the key players are other factors driving the bath and shower products market in the region.
New Product Development is the Key Strategy Preferred by the Global Players
Bath and Shower products market is characterized by growing maturity and intense competition. Market growth is mainly attributed to new product development, supported by heavy media advertising and promotional activity carried out by the major brand manufacturers. Trend shows that manufacturers are striving to introduce multi-benefit value-added products having miniscule environmental impact. Key players in the bath and shower products include Johnson & Johnson (U.S.), L'Oral S.A. (France), Procter & Gamble Co. (U.S.), Unilever (UK), Avon Products, Inc. (U.S.), Beiersdorf AG (Germany), and Este Lauder Companies Inc. (U.S.) among others.
Historical & Forecast Perio
Our study analyzed each market segment during the period of 2016 to 2026 with 2017 as the base year. Forecast period between 2018 and 2026 considered for the CAGR calculation.
Key questions answered in this report
- What are the current market trends in the bath and shower products market and valuable opportunities for the players?
- How the environmental regulations affect global as well as the regional markets?
- Which is the most lucrative region for investment?
- What is the market size and trends in emerging markets?
- Which are the prime distribution channel for bath and shower products across different geographies?
- Which are the major types of bath and shower products and their market sizes?
- Which are the leading players and their market position?
Chapter 1 Preface 16
1.1 Report Scope and Description 16
1.1.1 Study Purpose 16
1.1.2 Target Audience 16
1.1.3 USP and Key Offerings 16
1.2 Research Scope 17
1.3 Research Methodology 18
1.3.1 Phase I – Secondary Research 18
1.3.2 Phase II – Primary Research 19
1.3.3 Approach Adopted 19
1.3.4 Top-Down Approach 19
1.3.5 Bottom-Up Approach 20
1.3.6 Phase III – Expert Panel Review 20
1.3.7 Assumptions 21
1.4 Market Segmentation 21
Chapter 2 Executive Summary 22
2.1 Market Snapshot: Global BSP Market 23
2.1.1 Global BSP Market, by Product Type, 2017 (US$ Mn) 23
2.1.2 Global BSP Market, by Distribution Channel, 2017 (US$ Mn) 24
2.1.3 Global BSP Market, by Geography, 2017 (US$ Mn) 24
Chapter 3 Market Dynamics 25
3.1 Introduction 25
3.2 Market Dynamics 26
3.2.1 Market Drivers 26
3.2.1.1 Increasing Demand for Natural Bath & Shower Products 26
3.2.1.1 Driver 2 27
3.2.2 Challenges 28
3.2.2.1 Challenge 1 28
3.2.2.2 Challenge 2 29
3.2.3 Opportunities 30
3.2.3.1 Opportunity 1 30
3.2.3.2 Opportunity 2 31
3.3 Attractive Investment Proposition, by Geography, 2017 32
3.4 Market Positioning of Key Players, 2017 33
Chapter 4 Global Bath & Shower Products (BSP) Market, by Product Type 34
4.1 Overview 34
4.1.1 Global BSP Market Value Share, by Product Type, 2017 & 2026 (Value, %) 35
4.1.2 Global BSP Market, by Product Type, 2016 – 2026 (US$ Mn) 35
4.2 Bath Soaps 36
4.2.1 Global BSP Market, by Bath Soaps, 2016 – 2026 (US$ Mn) 36
4.3 Shower Gels 37
4.3.1 Global BSP Market, by Shower Gels, 2016 – 2026 (US$ Mn) 37
4.4 Shower Creams 38
4.4.1 Global BSP Market, by Shower Creams, 2016 – 2026 (US$ Mn) 38
4.5 Hair Shampoo 39
4.5.1 Global BSP Market, by Hair Shampoo, 2016 – 2026 (US$ Mn) 39
4.6 Hair Conditioner 40
4.6.1 Global BSP Market, by Hair Conditioner, 2016 – 2026 (US$ Mn) 40
4.7 Others 41
4.7.1 Global BSP Market, by Others, 2016 – 2026 (US$ Mn) 41
Chapter 5 Global Bath & Shower Products (BSP) Market, by Distribution Channel 42
5.1 Overview 42
5.1.1 Global BSP Market Value Share, by Distribution Channel, 2017 & 2026 (Value, %) 43
5.1.2 Global BSP Market, by Distribution Channel, 2016 – 2026 (US$ Mn) 43
5.2 Hypermarket/Supermarket 44
5.2.1 Global BSP Market, by Hypermarket/Supermarket, 2016 – 2026 (US$ Mn) 44
5.3 Local & Specialist Retailers 45
5.3.1 Global BSP Market, by Local & Specialist Retailers, 2016 – 2026 (US$ Mn) 45
5.4 Drug Stores 46
5.4.1 Global BSP Market, by Drug Stores, 2016 – 2026 (US$ Mn) 46
5.5 Online Retailing 47
5.5.1 Global BSP Market, by Online Retailing, 2016 – 2026 (US$ Mn) 47
5.6 Direct Selling 48
5.6.1 Global BSP Market, by Direct Selling, 2016 – 2026 (US$ Mn) 48
Chapter 6 Global Bath & Shower Products (BSP) Market, by Geography 49
6.1 Overview 49
6.1.1 Global BSP Market Value Share, by Geography, 2017 & 2026 (Value %) 50
6.1.2 Global BSP Market, by Geography 2016 – 2026 (US$ Mn) 50
6.2 North America 51
6.2.1 North America BSP Market, by Product Type, 2016 – 2026 (US$ Mn) 51
6.2.2 North America BSP Market, by Distribution Channel 2016 – 2026 (US$ Mn) 52
6.2.3 North America BSP Market, by Country,2016-2026 (US$ Mn) 52
6.2.3.1 U.S. 53
6.2.3.2 U.S. BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 53
6.2.3.3 U.S. BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 53
6.2.3.4 Canada 54
6.2.3.5 Canada BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 54
6.2.3.6 Canada BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 54
6.3 Europe 55
6.3.1 Europe BSP Market, by Product Type, 2016 – 2026 (US$ Mn) 55
6.3.2 Europe BSP Market, by Distribution Channel 2016 – 2026 (US$ Mn) 56
6.3.3 Europe BSP Market, by Country,2016-2026 (US$ Mn) 56
6.3.3.1 Germany 57
6.3.3.2 Germany BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 57
6.3.3.3 Germany BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 57
6.3.3.4 France 58
6.3.3.5 France BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 58
6.3.3.6 France BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 58
6.3.3.7 U.K. 59
6.3.3.8 U.K. BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 59
6.3.3.9 U.K. BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 59
6.3.3.10 Rest of the Europe 60
6.3.3.11 Rest of the Europe BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 60
6.3.3.12 Rest of the Europe BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 60
6.4 Asia-Pacific 61
6.4.1 Asia-Pacific BSP Market, by Product Type, 2016 – 2026 (US$ Mn) 61
6.4.2 Asia-Pacific BSP Market, by Distribution Channel 2016 – 2026 (US$ Mn) 62
6.4.3 Asia-Pacific BSP Market, by Country/Region,2016-2026 (US$ Mn) 62
6.4.3.1 China 63
6.4.3.2 China BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 63
6.4.3.3 China BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 63
6.4.3.4 India 64
6.4.3.5 India BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 64
6.4.3.6 India BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 64
6.4.3.7 Japan 65
6.4.3.8 Japan BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 65
6.4.3.9 Japan BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 65
6.4.3.10 Rest of Asia-Pacific 66
6.4.3.11 Rest of Asia-Pacific BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 66
6.4.3.12 Rest of Asia-Pacific BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 66
6.5 Latin America 67
6.5.1 Latin America BSP Market, by Product Type, 2016 – 2026 (US$ Mn) 67
6.5.2 Latin America BSP Market, by Distribution Channel 2016 – 2026 (US$ Mn) 68
6.5.3 Latin America BSP Market, by Country,2016-2026 (US$ Mn) 68
6.5.3.1 Brazil 69
6.5.3.2 Brazil BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 69
6.5.3.3 Brazil BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 69
6.5.3.4 Mexico 70
6.5.3.5 Mexico BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 70
6.5.3.6 Mexico BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 70
6.5.3.7 Rest of Latin America 71
6.5.3.8 Rest of Latin America BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 71
6.5.3.9 Rest of Latin America BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 71
6.6 Middle East & Africa 72
6.6.1 Middle East & Africa BSP Market, by Product Type, 2016 – 2026 (US$ Mn) 72
6.6.2 Middle East & Africa BSP Market, by Distribution Channel 2016 – 2026 (US$ Mn) 73
6.6.3 Middle East & Africa BSP Market, by Country,2016-2026 (US$ Mn) 73
6.6.3.1 GCC 74
6.6.3.2 GCC BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 74
6.6.3.3 GCC BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 74
6.6.3.4 Rest of Middle East & Africa 75
6.6.3.5 Rest of Middle East & Africa BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 75
6.6.3.6 Rest of Middle East & Africa BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 75
Chapter 7 Company Profiles 76
7.1 Procter & Gamble 76
7.2 Unilever 78
7.3 Johnson & Johnson 80
7.4 Estee Lauder 82
7.5 The Hain Celestial Group 84
7.6 Avon Products 86
7.7 L’Oreal 88
7.8 Shiseido Company Ltd. 90
7.9 KAO Corporation 92
7.10 Beiersdorf A.G. 94
* BSP - Bath & Shower Products
TABLE 1 Market Snapshot: Global Bath & Shower Products (BSP) Market Value 23
TABLE 2 Global BSP Market, by Product Type 2016 – 2026 (US$ Mn) 35
TABLE 3 Global BSP Market, by Distribution Channel, 2016 – 2026 (US$ Mn) 43
TABLE 4 Global BSP Market, by Geography 2016 – 2026 (US$ Mn) 50
TABLE 5 North America BSP Market, by Product Type, 2016 – 2026 (US$ Mn) 51
TABLE 6 North America BSP Market, by Distribution Channel, 2016 – 2026 (US$ Mn) 52
TABLE 7 North America BSP Market, by Country 2016 – 2026 (US$ Mn) 52
TABLE 8 U.S. BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 53
TABLE 9 U.S. BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 53
TABLE 10 Canada BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 54
TABLE 11 Canada BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 54
TABLE 12 Europe BSP Market, by Product Type, 2016 – 2026 (US$ Mn) 55
TABLE 13 Europe BSP Market, by Distribution Channel, 2016 – 2026 (US$ Mn) 56
TABLE 14 Europe BSP Market, by Country 2016 – 2026 (US$ Mn) 56
TABLE 15 Germany BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 57
TABLE 16 Germany BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 57
TABLE 17 France BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 58
TABLE 18 France BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 58
TABLE 19 U.K. BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 59
TABLE 20 U.K. BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 59
TABLE 21 Rest of the Europe BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 60
TABLE 22 Rest of the Europe BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 60
TABLE 23 Asia-Pacific BSP Market, by Product Type, 2016 – 2026 (US$ Mn) 61
TABLE 24 Asia-Pacific BSP Market, by Distribution Channel, 2016 – 2026 (US$ Mn) 62
TABLE 25 Europe BSP Market, by Country/Region 2016 – 2026 (US$ Mn) 62
TABLE 26 China BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 63
TABLE 27 China BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 63
TABLE 28 India BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 64
TABLE 29 India BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 64
TABLE 30 Japan BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 65
TABLE 31 Japan BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 65
TABLE 32 Rest of Asia-Pacific BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 66
TABLE 33 Rest of Asia-Pacific BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 66
TABLE 34 Latin America BSP Market, by Product Type, 2016 – 2026 (US$ Mn) 67
TABLE 35 Latin America BSP Market, by Distribution Channel, 2016 – 2026 (US$ Mn) 68
TABLE 36 Latin America BSP Market, by Country 2016 – 2026 (US$ Mn) 68
TABLE 37 Brazil BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 69
TABLE 38 Brazil BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 69
TABLE 39 Mexico BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 70
TABLE 40 Mexico BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 70
TABLE 41 Rest of Latin America BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 71
TABLE 42 Rest of Latin America BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 71
TABLE 43 Middle East & Africa BSP Market, by Product Type, 2016 – 2026 (US$ Mn) 72
TABLE 44 Middle East & Africa BSP Market, by Distribution Channel, 2016 – 2026 (US$ Mn) 73
TABLE 45 Middle East & Africa BSP Market, by Country 2016 – 2026 (US$ Mn) 73
TABLE 46 GCC BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 74
TABLE 47 GCC BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 74
TABLE 48 Rest of Middle East & Africa BSP Market Value, by Product Type, 2016-2026 (US$ Mn) 75
TABLE 49 Rest of Middle East & Africa BSP Market Value, by Distribution Channel, 2016-2026 (US$ Mn) 75
TABLE 50 Procter & Gamble: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 76
TABLE 51 Unilever: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 78
TABLE 52 Johnson & Johnson: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 80
TABLE 53 Estee Lauder: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 82
TABLE 54 The Hain Celestial Group: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 84
TABLE 55 Avon Products: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 86
TABLE 56 L’Oreal: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 88
TABLE 57 Shiseido Company Ltd.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 90
TABLE 58 KAO Corporation: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 92
TABLE 59 Beiersdorf A.G.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 94
FIG. 1 Global Bath & Shower Products (BSP) Market: Research Methodology 18
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach 20
FIG. 3 Global BSP Market Segmentation 21
FIG. 4 Global BSP Market, by Product Type, 2017 (US$ Mn) 23
FIG. 5 Global BSP Market, by Distribution Channel, 2017 (US$ Mn) 24
FIG. 6 Global BSP Market, by Geography, 2017 (US$ Mn) 24
FIG. 7 Attractive Investment Proposition, by Geography, 2017 32
FIG. 8 Competitive Landscape: Global Market Positioning of Key Bath & Shower Products Manufacturers, 2017 33
FIG. 9 Global BSP Market Value Share, by Product Type, 2017 & 2026 (Value, %) 35
FIG. 10 Global BSP Market, by Bath Soaps, 2016 – 2026 (US$ Mn) 36
FIG. 11 Global BSP Market, by Shower Gels, 2016 – 2026 (US$ Mn) 37
FIG. 12 Global BSP Market, by Shower Creams, 2016 – 2026 (US$ Mn) 38
FIG. 13 Global BSP Market, by Hair Shampoo, 2016 – 2026 (US$ Mn) 39
FIG. 14 Global BSP Market, by Hair Conditioner, 2016 – 2026 (US$ Mn) 40
FIG. 15 Global BSP Market, by Others, 2016 – 2026 (US$ Mn) 41
FIG. 16 Global BSP Market Value Share, by Distribution Channel, 2017 & 2026 (Value, %) 43
FIG. 17 Global BSP Market, by Hypermarket/Supermarket, 2016 – 2026 (US$ Mn) 44
FIG. 18 Global BSP Market, by Local & Specialist Retailers, 2016 – 2026 (US$ Mn) 45
FIG. 19 Global BSP Market, by Drug Stores, 2016 – 2026 (US$ Mn) 46
FIG. 20 Global BSP Market, by Online Retailing, 2016 – 2026 (US$ Mn) 47
FIG. 21 Global BSP Market, by Direct Selling, 2016 – 2026 (US$ Mn) 48
FIG. 22 Global BSP Market Value Share, by Geography, 2017 & 2026 (Value %) 50
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