Breast Feeding Aids A Step Towards Better Infant Care

Breast feeding aids Market are increasingly becoming popular among the breast feeding women globally. These products help in mitigating the challenges faced during natural breast feeding to an infant. Further breast feeding products also help the women to relieve of the pain caused due to breastfeeding. The global market for breast feeding aids is expected to grow at a promising CAGR of over 11% over the forecast period of 2017-2026. Factors including increasing awareness about breast feeding aids coupled with decreasing mortality rate among infants and growing number of working class women act as key driver for the growth of the market.

Growth in the working-class women to drive the global market

Growth in the number of working class women acts as the primary driver for the growth of the market. As per the world bank global average of total female population in the total work force stood at 39% of the total labor force in 2018. Developing countries including India, China, South Africa and Brazil witness the largest increase in the female working population. Further, in the developed economies the share of working women in the total labor stands at an average above 45% of the total working labor. Working class women are most inclined towards adoption of breast feeding aids as these women have to continuously balance work and wellbeing of an infant. The factors that restricting the growth of the global breastfeeding aid are presence of alternatives to the breast milk and high cost associated with the breastfeeding aids.

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Promotional campaigns to promote breast feeding to aid the market

Natural breast milk is considered as the best source for ideal nutrition to an infant. Globally campaigns are held at regular intervals to spread awareness about the benefits of breast milk. For instance, Simile foundation in India has launched “Swabhiman Program” to promote breast feeding in 2017. Similarly Public health agency in Ireland have launched “#NotSorryMums”. These campaign have brought about shift in the women to pursue natural breast feeding to infants and has discouraged the growth of alternatives to breast milk. The growing rate of breast feeding among the women is expected to drive the market for breast feeding aids.