Automotive Wrap Films Market By Application (Heavy Duty Vehicles, Light Duty Vehicles), By Type (Shrink Type Sheet, Stratch Type Sheet), Industry Size, Growth, Share And Forecast To 2022

Published By: Brisk Insights | Published On: May 4, 2016

Key Findings


Currently valued at $909 million, the global automotive wrap film market is expected to grow with compounded annual growth rate of 20.76% for the forecast period 2015-2022 and is expected to go beyond $4.2 billion. This rapid growth is estimated due to low setup cost, easy customization, and high durability and color options available. To safeguard the original color of automobiles using a wrap film is an easy and effective process. Automotive wraps are long lasting, provide safety to the original paint and easy to repair. Due to this reason they are becoming popular these days. Nowadays, using wraps in automotive is the most effective way of mobile advertising. As per the details shared by TAB, (Traffic Audit Bureau) this product has around 30000 to 70000 views per day. Increased demand for advertising is expected to drive the market in the forecast years.


Market Segment Insight


Whole automotive wrap film market is segmented on the basis of applications and on the basis of type. By applications, market is divided into light motor vehicles, medium motor vehicles and heavy motor vehicles. Heavy duty automobiles travel long distance and hence provide untapped opportunity in advertisement. Currently valued at $160 million, the heavy duty market segment is growing rapidly due to effective mobile advertising. Medium duty vehicles accounts for 30% of the market share. Companies are using medium duty vehicles for small scale advertisements, as they are cost effective when compared to heavy duty vehicles. Also light duty vehicles are expected to grow with a significant pace. Various advantages of wraps have increased its popularity amongst the customers. People with premium cars are tending towards the application of wraps to protect the OEM color paint.


Regional Insight


Region wise the market is spread in countries of North America, Europe, Asia Pacific and Middle East. North America accounts for the largest market share around 40% due to technological advancement, and high adoptability among the customers. Increasing use of wraps for advertisement is the major driving factor for the market growth. Asia Pacific is anticipated to witness high significant growth owing to the rise in demand of the automotive industry, change in life style of customers and increasing popularity of graphics is expected to lead the market of APAC region. The market in Europe is also showing positive growth due to extensive expenditure in R&D. Moreover, Europe is the largest producer of motor cars which creates new opportunities.


Competitive Insight


Some of the major market players are 3M Company, Avery Dennison, Arlon Graphics vivid vinyl, feelers, Hexix S.A. and Orefol. Other than these, the global market also includes many regional players, whose reach in the industry is limited. Companies are basically involved in new product development and partnerships with other marketing firms to increasing the productivity and to reduce the cost. 3M is a key market player, investing continuously in R& D for product development. They also launched 3M controltac print film 40C with repositionability and air release technology.

CHAP 1. METHODOLOGY & SCOPE 13
1.1. RESEARCH METHODOLOGY 13
1.2. RESEARCH SCOPE & ASSUMPTIONS 13
1.3. LIST OF DATA SOURCES 13


CHAP 2. EXECUTIVE SUMMARY 14
2.1. GLOBAL AUTOMOTIVE WRAP FILMS MARKET SUMMARY & KEY BUYING CRITERIA 14
2.2. GLOBAL AUTOMOTIVE WRAP FILMS MARKET OUTLOOK 14
2.3. MARKET SEGMENTATION ANALYSIS 14
2.4. MARKET SIZE AND GROWTH PROSPECTS 2012-2022 14
2.5. GLOBAL AUTOMOTIVE WRAP FILMS MARKET VALUE CHAIN ANALYSIS 14
2.6. VENDOR LANDSCAPE 14


CHAP 3. GLOBAL AUTOMOTIVE WRAP FILMS MARKET 15
3.1. MARKET DRIVER ANALYSIS 15
3.1.1. INCREASING DEMAND FOR MOBILE ADVERTISEMENT 15
3.1.2. GROWING GRAPHIC INDUSTRY 15
3.1.3. BETTER ALTERNATIVE OF PAINT 15
3.2. MARKET RESTRAINT ANALYSIS 15
3.2.1. TECHINAL COMPLEXITIES 15
3.3. KEY OPPORTUNITIES 15
3.3.1. GROWING AUTOMOTIVE INDUSTRY 15
3.4. CHALLENGES 15
3.4.1. INCREASING INNOVATION IN PAINT INDUSTRY 15


CHAP 4. INDUSTRY ANALYSIS 16
4.1. GLOBAL AUTOMOTIVE WRAP FILMS MARKET– PORTER’S FIVE FORCE MODEL 16
4.2. GLOBAL AUTOMOTIVE WRAP FILMS MARKET– PESTEL ANALYSIS 16
4.3. GLOBAL AUTOMOTIVE WRAP FILMS MARKET– GAP ANALYSIS 16


CHAP 5. GLOBAL AUTOMOTIVE WRAP FILMS MARKET BY APPLICATION 2012-2022 ($ BILLION) 17
5.1. GLOBAL AUTOMOTIVE WRAP FILMS MARKET BY HEAVY DUTY VEHICLES 2012-2022 ($ BILLION) 17
5.2. GLOBAL AUTOMOTIVE WRAP FILMS MARKET BY MEDIUM DUTY VEHICLES 2012-2022 ($ BILLION) 17
5.3. GLOBAL AUTOMOTIVE WRAP FILMS MARKET BY LIGHT DUTY VEHICLES 2012-2022 ($ BILLION) 17


CHAP 6. GLOBAL AUTOMOTIVE WRAP FILMS MARKET BY TYPE 2012-2022 ($ BILLION) 18
6.1. GLOBAL AUTOMOTIVE WRAP FILMS MARKET BY SHRINK TYPE SHEET 2012-2022 ($ BILLION) 18
6.2. GLOBAL AUTOMOTIVE WRAP FILMS MARKET BY STRATCH TYPE SHEET 2012-2022 ($ BILLION) 18


CHAP 7. GLOBAL AUTOMOTIVE WRAP FILMS MARKET, REGIONAL OUTLOOK 2012-2022 ($ BILLION) 19
7.1. GLOBAL AUTOMOTIVE WRAP FILMS MARKET BY REGION 2012-2022 ($ BILLION) 19
7.2. NORTH AMERICA 19
7.2.1. NORTH AMERICA MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 19
7.2.2. NORTH AMERICA MARKET ESTIMATES AND FORECAST BY REGION 2012-2022 ($ BILLION) 19
7.2.3. NORTH AMERICA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 19
7.2.3.1. U.S. 19
7.2.3.1.1. U.S. MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 19
7.2.3.1.2. U.S. MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 19
7.2.3.2. CANADA 19
7.2.3.2.1. CANADA MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 19
7.2.3.2.2. CANADA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 19
7.2.3.3. MEXICO 19
7.2.3.3.1. MEXICO MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 19
7.2.3.3.2. MEXICO MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 19
7.3. EUROPE 20
7.3.1. EUROPE MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 20
7.3.2. EUROPE MARKET ESTIMATES AND FORECAST BY REGION 2012-2022 ($ BILLION) 20
7.3.3. EUROPE MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 20
7.3.3.1. GERMANY 20
7.3.3.1.1. GERMANY MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 20
7.3.3.1.2. GERMANY MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 20
7.3.3.2. UK 20
7.3.3.2.1. UK MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 20
7.3.3.2.2. UK MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 20
7.3.3.3. FRANCE 20
7.3.3.3.1. FRANCE MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 21
7.3.3.3.2. FRANCE MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 21
7.3.3.3.3. SPAIN 21
7.3.3.3.4. SPAIN MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 21
7.3.3.3.5. SPAIN MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 21
7.3.3.3.6. ITALY 21
7.3.3.3.7. ITALY MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 21
7.3.3.3.8. ITALY MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 21
7.3.3.4. REST OF EUROPE 21
7.3.3.4.1. RUSSIA MARKET ESTIMATES AND FORECAST2012-2022($BILLION) 21
7.3.3.4.2. OTHERS MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022($BILLION) 21
7.4. ASIA PACIFIC 21
7.4.1. ASIA PACIFIC MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 21
7.4.2. ASIA PACIFIC MARKET ESTIMATES AND FORECAST BY REGION 2012-2022 ($ BILLION) 21
7.4.3. ASIA PACIFIC MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 21
7.4.3.1. CHINA 21
7.4.3.1.1. CHINA MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 22
7.4.3.1.2. CHINA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 22
7.4.3.2. INDIA 22
7.4.3.2.1. INDIA MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 22
7.4.3.2.2. INDIA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 22
7.4.3.3. JAPAN 22
7.4.3.3.1. JAPAN MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 22
7.4.3.3.2. JAPAN MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($BILLION) 22
7.4.3.4. AUSTRALIA 22
7.4.3.4.1. AUSTRALIA MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 22
7.4.3.4.2. AUSTRALIA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($BILLION) 22
7.4.3.5. OTHERS 22
7.4.3.5.1. OTHER MARKET ESTIMATES AND FORECASTS 2012-2022($BILLION) 23
7.4.3.5.2. OTHER MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022($BILLION) 23
7.5. REST OF THE WORLD 23
7.5.1. MIDDLE EAST & AFRICA MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 23
7.5.2. MIDDLE EAST & AFRICA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 23
7.5.3. SOUTH AFRICA MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 23
7.5.4. SOUTH AFRICA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 23


CHAP 8. COMPETITIVE LANDSCAPE 24
8.1. 3M 25
8.1.1. COMPANY OVERVIEW 25
8.1.2. SCOT ANALYSIS 25
8.1.3. PRODUCT BENCHMARKING 25
8.1.4. STRATEGIC INITIATIVES 25
8.2. ARLON GRAPHICS LLC 25
8.2.1. COMPANY OVERVIEW 25
8.2.2. SCOT ANALYSIS 25
8.2.3. PRODUCT BENCHMARKING 25
8.2.4. STRATEGIC INITIATIVES 25
8.3. AVERY DENNISON 25
8.3.1. COMPANY OVERVIEW 25
8.3.2. SCOT ANALYSIS 25
8.3.3. PRODUCT BENCHMARKING 25
8.3.4. STRATEGIC INITIATIVES 25
8.4. CARWRAPSUPPLIER 25
8.4.1. COMPANY OVERVIEW 25
8.4.2. SCOT ANALYSIS 25
8.4.3. PRODUCT BENCHMARKING 25
8.4.4. STRATEGIC INITIATIVES 25
8.5. FELLERS 25
8.5.1. COMPANY OVERVIEW 25
8.5.2. SCOT ANALYSIS 25
8.5.3. PRODUCT BENCHMARKING 25
8.5.4. STRATEGIC INITIATIVES 25
8.6. GUANGZHOU CARBINS FILM CO. LTD. 25
8.6.1. COMPANY OVERVIEW 25
8.6.2. SCOT ANALYSIS 25
8.6.3. PRODUCT BENCHMARKING 26
8.6.4. STRATEGIC INITIATIVES 26
8.7. HEXIX S.A. 26
8.7.1. COMPANY OVERVIEW 26
8.7.2. SCOT ANALYSIS 26
8.7.3. PRODUCT BENCHMARKING 26
8.7.4. STRATEGIC INITIATIVES 26
8.8. JMR GRAPHICS INC. 26
8.8.1. COMPANY OVERVIEW 26
8.8.2. SCOT ANALYSIS 26
8.8.3. PRODUCT BENCHMARKING 26
8.8.4. STRATEGIC INITIATIVES 26
8.9. KPMF 26
8.9.1. COMPANY OVERVIEW 26
8.9.2. SCOT ANALYSIS 26
8.9.3. PRODUCT BENCHMARKING 26
8.9.4. STRATEGIC INITIATIVES 26
8.10. LABEL SYSTEMS INC. 26
8.10.1. COMPANY OVERVIEW 26
8.10.2. SCOT ANALYSIS 26
8.10.3. PRODUCT BENCHMARKING 26
8.10.4. STRATEGIC INITIATIVES 26
8.11. OMAHA NEON SIGN CO. 26
8.11.1. COMPANY OVERVIEW 26
8.11.2. SCOT ANALYSIS 26
8.11.3. PRODUCT BENCHMARKING 26
8.11.4. STRATEGIC INITIATIVES 26
8.12. ORAFOL 26
8.12.1. COMPANY OVERVIEW 27
8.12.2. SCOT ANALYSIS 27
8.12.3. PRODUCT BENCHMARKING 27
8.12.4. STRATEGIC INITIATIVES 27
8.13. RITRAMA INC. 27
8.13.1. COMPANY OVERVIEW 27
8.13.2. SCOT ANALYSIS 27
8.13.3. PRODUCT BENCHMARKING 27
8.13.4. STRATEGIC INITIATIVES 27
8.14. VVIVIDVINYL 27
8.14.1. COMPANY OVERVIEW 27
8.14.2. SCOT ANALYSIS 27
8.14.3. PRODUCT BENCHMARKING 27
8.14.4. STRATEGIC INITIATIVES 27
8.15. POSTNET NORTHLOOP MN115 27
8.15.1. COMPANY OVERVIEW 27
8.15.2. SCOT ANALYSIS 27
8.15.3. PRODUCT BENCHMARKING 27
8.15.4. STRATEGIC INITIATIVES 27

TABLE 1 GLOBAL AUTOMOTIVE WRAP FILMS MARKET BY APPLICATION 2012-2022 ($ BILLION) 27
TABLE 2 GLOBAL AUTOMOTIVE WRAP FILMS MARKET BY HEAVY DUTY VEHICLES 2012-2022 ($ BILLION) 27
TABLE 3 GLOBAL AUTOMOTIVE WRAP FILMS MARKET BY MEDIUM DUTY VEHICLES 2012-2022 ($ BILLION) 27
TABLE 4 GLOBAL AUTOMOTIVE WRAP FILMS MARKET BY LIGHT DUTY VEHICLES 2012-2022 ($ BILLION) 27
TABLE 5 GLOBAL AUTOMOTIVE WRAP FILMS MARKET BY TYPE 2012-2022 ($ BILLION) 28
TABLE 6 GLOBAL AUTOMOTIVE WRAP FILMS MARKET BY SHRINK TYPE SHEET 2012-2022 ($ BILLION) 28
TABLE 7 GLOBAL AUTOMOTIVE WRAP FILMS MARKET BY STRATCH TYPE SHEET 2012-2022 ($ BILLION) 28
TABLE 8 GLOBAL AUTOMOTIVE WRAP FILMS MARKET BY REGION 2012-2022 ($ BILLION) 28
TABLE 9 NORTH AMERICA MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 28
TABLE 10 NORTH AMERICA MARKET ESTIMATES AND FORECAST BY REGION 2012-2022 ($ BILLION) 28
TABLE 11 NORTH AMERICA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 28
TABLE 12 U.S. MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 28
TABLE 13 U.S. MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 28
TABLE 14 CANADA MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 28
TABLE 15 CANADA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 28
TABLE 16 MEXICO MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 28
TABLE 17 MEXICO MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 28
TABLE 18 EUROPE MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 28
TABLE 19 EUROPE MARKET ESTIMATES AND FORECAST BY REGION 2012-2022 ($ BILLION) 28
TABLE 20 EUROPE MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 28
TABLE 21 GERMANY MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 28
TABLE 22 GERMANY MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 28
TABLE 23 UK MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 29
TABLE 24 UK MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 29
TABLE 25 FRANCE MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 29
TABLE 26 FRANCE MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 29
TABLE 27 SPAIN MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 29
TABLE 28 SPAIN MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 29
TABLE 29 ITALY MARKET ESTIMATES AND FORECAST2012-2022 ($ BILLION) 29
TABLE 30 ITALY MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 29
TABLE 31 OTHERS MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 29
TABLE 32 ASIA PACIFIC MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 29
TABLE 33 ASIA PACIFIC MARKET ESTIMATES AND FORECAST BY REGION 2012-2022 ($ BILLION) 29
TABLE 34 ASIA PACIFIC MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 29
TABLE 35 CHINA MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 29
TABLE 36 CHINA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 29
TABLE 37 INDIA MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 29
TABLE 38 INDIA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 29
TABLE 39 JAPAN MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 29
TABLE 40 JAPAN MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 29
TABLE 41 AUSTRALIA MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 30
TABLE 42 AUSTRALIA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 30
TABLE 43 OTHER MARKET ESTIMATES AND FORECASTS 2012-2022 ($ BILLION) 30
TABLE 44 OTHER MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-202 2 ($ BILLION) 30
TABLE 45 REST OF THE WORLD MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 30
TABLE 46 MIDDLE EAST & AFRICA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 30
TABLE 47 SOUTH AMERICA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012-2022 ($ BILLION) 30

FIGURE 1 MARKET SHARE BY REGIONS 30
FIGURE 2 UNITED STATES MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 30
FIGURE 3 CANADA MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 30
FIGURE 4 MEXICO MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 30
FIGURE 5 EUROPE MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 30
FIGURE 6 GERMANY MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 30
FIGURE 7 UK MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 30
FIGURE 8 FRANCE MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 30
FIGURE 9 SPAIN MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 30
FIGURE 10 ITALY MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 31
FIGURE 11 APAC MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 31
FIGURE 12 CHINA MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 31
FIGURE 13 INDIA MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 31
FIGURE 14 JAPAN MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 31
FIGURE 15 AUSTRALIA MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 31
FIGURE 16 REST OF THE WORLD MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 31
FIGURE 17 MIDDLE EAST & AFRICA MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 31
FIGURE 18 SOUTH AMERICA MARKET ESTIMATES AND FORECAST 2012-2022 ($ BILLION) 31

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