Guava puree is a thick and smooth liquid obtained by processing guavas and removing the fibrous part which is the insoluble matter. This thick liquid, so obtained, is most commonly used to prepare beverages, ice cream, jellies etc. Guava puree is also included in an ideal breakfast and also a staple drink among ethnic markets. Usually, guava puree is available in three types namely canned, frozen or dry. Dry guava puree is easy to export and possess a long lifetime. Pink colored guava often substitutes tomatoes for preparation of sauce.
Global guava puree market is estimated to witness growth in the upcoming years mainly due to high demand from beverage industry due to multiple health benefits. Owing to an estimate of 1.6 million deaths caused by diabetes, demand for guava puree has increased which is expected to boost the guava puree demand as it can help lower blood sugar level. In addition to this, other health benefits such as cleansing of digestive system and maintenance of bowel movement also contributing to the growth of guava puree market. Guava puree is gaining traction owing to adequate guava supply across the years and consistent innovation in guava puree in terms of taste and flavors. Also attractive texture and color of guava has lured customers to encourage the usage of guava puree in variety of beverages. Demand for guava puree in regions like North America and Europe is facilitated by South America and Africa. On the other side, demand for guava puree in India is met by local producers while the surplus production is mainly exported to Middle East. However, in 2014, guava puree market was hit by La Niña and El Niño events leading to unfavorable weather conditions which limited the export of guava from Asian countries like India. Further, absence of adequate post-harvest equipment’s and technologies to process guava in countries like Brazil and India restrict the growth of global guava puree industry.
By type, the global guava puree market is categorized into tropical white, tropic pink, and others. Based on application, the same market is segmented into baby food, beverages, snacks and bakery, ice cream and yoghurt, dressing and sauces, and others. Apart from this, by source, global guava puree market is segmented into organic and conventional.
By geography, the global guava puree market is segmented into North America, Europe, Asia- Pacific, Latin America, and Middle East & Africa. In Asia Pacific, countries such as China and India, leads the market and is expected to continue to be the market leader in the upcoming years mainly due to customer dependence on guava puree for nectars and blends in the beverage market. Moreover, in Latin America, Dominion Republic and Brazil continue to cater most of the demand from the US.
Global guava puree market is segmented as below:
Key players across the global guava puree market value chain are:
Döhler Group, Kiril Mischeff, Ariza B.V., Bajaj Agro Foods India Ltd., Cobell Limited, Kiril Mischeff, Jain Irrigation Systems Limited, Tricom Fruit Products Limited, Shimla Hills Offerings Pvt. Ltd., Allanasons Private Limited among others.
This report offers: