Mixed fruit jam is an amalgamation of vegetables or fruits that have been canned for the purpose of long term storage. The preparation of mixed fruit jams usually involves pectin, often used as a gelling agent, honey and sugar. There are several types of mixed fruit jams which involve both sweet and savory ingredients. Mixed fruit jam is a product prepared with a blend of whole fruit, crushed or cut into pieces. The fruits used in the preparation of mixed fruit jam vary depending upon the demand and flavor. The most common fruits used in the preparation of mixed fruit jam include papaya, apples, strawberries, pineapple, oranges, apricots and plums among others. The process involve heating of fruits with sugar and water to trigger the pectin in the fruit. The required mixture is then put into containers. Mixed fruit jams are nutritious as well as indulgent and are consumed across the globe. Rising use of jams especially in fast foods is one of the key factor driving the demand for mixed fruit jams. In addition, increasing consumer preference towards organic food products and the health benefits associated with them has uplifted the overall growth of the global mixed fruit jams market. Generally, smaller fruits such as berries and grapes are most widely used in the preparation of mixed fruit jams, although larger fruits such as peaches, apricots, apples or plums crushed or cut into small pieces are also preferred. Mixed fruit jam has a consistent and soft texture without any distinct pieces of fruit and have a bright color with a semi-jellied texture which has no free liquid and is easy to spread. Organic mixed fruit jams with relatively low organic sugar content are more preferred due to their extraordinary health benefits. Moreover, mixed fruit jams with no added flavors or preservatives are more preferred among the consumers.
The mixed fruit jam market is primarily driven by several factors such as the convenience of food supplement products, rising preference for ready-to-eat food products, changing lifestyles, multiple distribution channels and unstable food preferences due to rapid urbanization as well as increasing acceptance of versatile flavored food products. Although the mixed fruit jams market is witnessing a rapid growth, the rising costs of ingredients and raw materials as well as unstable government norms on food additives and processed food products are anticipated to hamper the overall market growth. In addition, development of innovative products along with introduction of new flavors and organic food products is one of the key opportunities pertaining in the global market. Also, increase in consumption of jams especially in developing regions owing to increasing consumer spending is another opportunity for the market vendors. Owing to the rising demand for gourmet assortments of jams, the global mixed fruit jams market is projected to foresee a positive outlook over the forecast period. Furthermore, preference of consumers towards gourmet jams are due to rising demand for self-indulgent luxuries and gifting purposes which is further anticipated to bolster the overall market growth. The rising demand for organic and natural food products is one of the major trends pertaining in the market. Moreover, with the increasing per capita disposable incomes, consumers are willing to pay premium prices for organic jams. The rising acceptance of natural food products has further led to the profits of farmers since farming of natural food products involves the use of technologically advanced ecological techniques. Moreover, organic farming is considered to be relatively safer since it does not involve the use of harmful chemicals. This has led the farmers as well as consumers to switch towards organic farming leading to spur the market growth over the forecast period.
The global mixed fruit jam market is segmented on the following bases:
Key Players Identified for Mixed Fruit Jam Market Include but are Not Limited to:
ConAgra Foods Inc., Ferrero Group, Hershey Company, Kraft Foods, National Grape Co-operative Association Nestle Ltd., Unilever Group, Cargill Inc., Bonne Maman, Hartley’s and J.M. Smucker among other notable players.
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