Potato protein is the dry product obtained from potatoes during the separation of starch. It is easily digestible and covers almost the entire range of amino acids making it extremely suitable for feed applications. Potato proteins increases metabolism and also helps to synthesizes hemoglobin to meet the iron requirements of the body. By texture, it is yellow colored free flowing powder with 83.5% of protein content on dry matter protein content. Isolated proteins which is obtained as a waste from potato industry has been found to treat high blood pressure.
Potato protein manufacturers are working innovation for protein products. For example, in 2016, Avebe, which is a leading potato protein manufacturer, launched Solanic@100 in Europe. This product provides an excellent blend of amino acid and is easily digestible, thus making it extremely suitable for protein-rich snacks, baked goods etc. Potential global potato protein market drivers are increasing consumer awareness for food allergens, rise in vegan population over the last few years, consumer preference for clean-label products, coupled with high nutritional value of proteins present in potato. However, low production and distribution of potato protein restricts the growth of potato protein market.
By type, global potato protein market is subdivided into concentrates and isolates while food and beverages (meat, processed foods, bakery, and confectionary, dairy among others) and feed are its applications. On basis of type, the same market is bifurcated into concentrates and isolates where concentrates dominated the market in 2017, mainly attributed to high volume consumption. Among applications, feed segment is identified as the leading market mainly due to large-scale application of potato proteins for swine and cattle feed. Potato proteins finds limited application in food and beverages owing to high instability and insolubility
By geography, global potato protein market is categorized into North America, Europe, Asia- Pacific, Latin America, and Middle East & Africa. Europe contributed for the largest market share for global potato protein market mainly due to prominent presence of large number of manufacturers of potato protein leading high supply of potato proteins. In addition to this, rising awareness for functional proteins coupled with health safety concerns are other key drivers of potato protein market in Europe. Apart from this, Asia Pacific is anticipated to be the fastest growing region for potato protein market mainly fuelled by increasing population, changing lifestyles along with consumer preference for non-allergen products. India, China, and Japan are the main driving countries in Asia Pacific. Moreover, rising demand for plant protein in South East Asian countries such as Malaysia, Vietnam, Indonesia etc. also contributing to the growth of the regional market. North America is also expected to contribute significantly in the growth of global potato proteins market due to increase in consumer concern on the impact of consumption of animal proteins coupled with rising consumption of plant protein products.
Global potato protein market is segmented as below:
Key players across the global potato protein market value chain are:
Avebe, Tereos, Agrana , Roquette, Omega Protein, Pepees Group, Emsland Group , Meelunie, KMC Ingredients, AKV Langholt, PPZ Niechlow among others.
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