Rice flour is a type of flour which is made from milled rice. It is considered as a decent substitute for wheat flour, which often hampers the functioning of digestive system. Key property of rice flour is that it restricts liquid separation therefore it is used a thickening agent for recipes to be kept in refrigerator.
Potential global rice flour market drivers are increase in health concerns resulting in heavy demand for gluten-free products is the key driver boosting the global rice flour market. As per Digestive Disease Week (DDW) celiac disease cases have increased by more than 600% resulting in increased sensitivity for gluten and wheat products. Excess gluten concentration in food leads to osteoporosis, infertility intestinal damage etc. Apart from this, increasing demand trend for improved, healthy, easy-to cook, and read-to-eat food, coupled with busy lifestyle of people which demands baked goods and food on-the go is anticipated to further accelerate global rice flour market. High expansion of bakery products followed by preference of rice flour over any other flour is forecasted to boost the global rice flour market at a rapid rate resulting in enormous business opportunities for rice flour manufacturers. Rice flour is naturally gluten-free hence the demand for rice flour owning to nutritional qualities is quiet high. Restrain of the market include price volatility due to climate changes. Seasonal or climatic variations affect crops, agricultural yields thus leading to fluctuations in input and output price. In addition to this, fluctuating costs of chemicals, energy, and fertilizers also stimulate the price fluctuation in crops.
By source, global rice flour market is bifurcated into white rice and brown rice where white rice is leads the segment in terms of revenue however, brown rice is anticipated to witness significant adoption in the upcoming years. On basis of type, the same market is segmented into long grain, medium & short grain and pre gelatinized among which medium & short grain segment is estimated to contribute to a larger share of the market. By origin, the market is bifurcated into organic and conventional, out of which conventional method is anticipated to witness rapid growth. On basis of application, the market is segmented into bakery & confectionary, breakfast solutions and baby food among which breakfast solutions is anticipated to hold larger market share.
On the basis of geography, global rice flour market is segmented into North America, Europe, Asia- Pacific, Latin America, and Middle East & Africa. In 2017, Asia Pacific was the market leader and is expected to continue to dominate the global rice flour market during the forecast period. This is mainly attributed to increase in rice consumption and acceptance of rice as a staple food. In North America and Europe, pre-gelatinized consumption is at an increasing trend owning to health awareness to avoid gluten-free products. Other drivers of rice flour market in North America are continuous increase trend for disposable income and shift in consumer taste preferences towards rice. In addition, increasing awareness for protein-rich diet, coupled with rapid development of fast food industry, for example, gluten-free pasta, gluten-free sweets which use rice flour as an essential ingredient during preparation is also expected to bolster the market growth.
Global rice flour is segmented as below:
Key players across the global rice flour market value chain are:
Burapa Prosper, Archer Daniels Midland Company, Thai Flour Industry ¸ Ardent Mills Canada, Rose brand, ConAgra Foods, Inc., Koda farms, Associated British Foods plc, General Mills Inc., Pornkamon Rice Flour Mills among others.
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