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Web Content Management Market By Component (Solutions, Services), By Deployment Mode (On-Premises, Cloud), By Size of Organization (Large Enterprises, SME’s), By End-Use (BFSI, Media & Entertainment, Retail & Consumer Goods, Healthcare & Life Sciences, Research and Academic, Travel & Hospitably, Government, Telecom, IT & ITES, Others) - Growth, Future Prospects, and Competitive Analysis, 2019 - 2027

Published By: Brisk Insights | Published On: Jul 26, 2021

 

Key Market Insights

 

“Cloud Adoption in web content management fuels the growth of the market” 

 

The web content management market is expected to grow at a CAGR of 17.5% during the forecast period from 2019 to 2027, starting from US$ 8 Bn in 2018. Increasing penetration of customers towards using learning content management systems (LCMS) offers worthwhile growth opportunities for web content management market providers. Students are becoming more inclined towards using online courses from anywhere in the globe. A LCMS helps to track various tutor’s content developments and contributions. With the increasing pace of digitization, there is a need for automating the assessment process of students in educational institutions. Content management systems automate the whole assessment and content development process quickly and efficiently. It also helps to manage administrative tasks and content development from a principal location. 

 

The cloud adoption is projected to increase over the forecast period due to the benefits offered to an organization such as easy access to data and applications, and lower IT expenditure. Increasing the adoption of cloud services is likely to propose a noteworthy chance for the growth of cloud-based web content management services and solutions.

 

Industry Analysis

                                                

“Media & entertainment holds the largest share in the overall web content management market” 

 

On the basis of industry, the market is sub-divided into, BFSI, media & entertainment, retail & consumer goods, healthcare & life sciences, research and academic, travel & hospitably, government, telecom, IT & ITES, and others. The media and entertainment industry held the largest share in the web content management market in 2018, due to increasing demand for supervision the content on web pages by media portal providers, publishers, and broadcasters to propose improved services to the customers of websites.

 

The web content management market on the basis of retail & consumer goods is expected to grow at a rate of over 16% during the forecast period. Due to the growing online retail sector, increasing the expansion of e-commerce companies, along with the rising figure of mobile users globally.

 

Regional Analysis

 

“North America Dominates the web content management market”

 

North America dominated the web content management market in 2018 and expected to continue its dominance during the forecast period. North America holds around 40% of the share in the overall web content management market in 2018. The dominance of the region led to the growing adoption of digital platforms and technologies. In addition, Europe is the second-largest market in the year 2018 due to the rising penetration of cloud-based services.

 

“Asia Pacific is projected to grow at a considerable rate during the forecast period”

 

The Asia Pacific is expected to grow at a noticeable rate during the forecast period due to the rising adoption of customer engagement strategies by a number of business organizations is a major factor driving the web content management market. 

 

List of Companies Covered:

  • Acquia, Inc.
  • Episerver
  • Adobe
  • IBM Corporatio
  • Open Text Corporation
  • Oracle
  • Microsoft
  • Hyland Software, Inc.
  • SDL
  • TransPerfect, Inc.
  • eZ Systems AS
  • CMS Wire
  • Rackspace Hosting Inc.
  • HCL Technologies Limited
  • Percussion Software, Inc.

 

Key Industry Developments:

 

  • In January 2019, IBM iX and Sitecore announced a partnership. Sitecore, a leader of digital experience management software. The partnership aims to provide marketing solutions to clients of Sitecore web content management. Moreover, the partnership aims to bring together IBM iX’s technologies to capitalize on digital marketing platforms to create a personalized customer experience.    
  • In April 2016, Opentext Corporation, a leading content management Enterprise acquire customer experience software HP TeamSite, HP MediaBin, and HP Qfiniti from HP Inc. The TeamSite is a multi-channel digital experience management platform used for web content management, HP Qfiniti offers an intelligent workforce optimization solutions and HP Media bin is a digital assets management solution. 

 

Historical & Forecast Period 

 

This study report represents analysis for each segment from 2017 to 2027 considering 2018 to be the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period from 2019 to 2027. 

 

Market Segmentation

 

ATTRIBUTE DETAILS
Research Period  2017-2027
Base Year 2018
Forecast Period  2019-2027
Historical Year  2017
Unit  US$ Billion
Segmentation

 Component (2017–2027; US$ Bn)
 • Solutions
     o Content Analytics
     o Digital Marketing Management
     o Digital Asset Management Integration
     o Web Creation & Edit Tools
     o Web Experience Management
     o Mobile & Social Content Management
 • Services
     o Managed Service
     o Professional Service
     o Training & Supports
     o Consulting
     o Integration & Development

 Deployment Mode (2017–2027; US$ Bn)
 • On-Premises
 • Cloud

 Size of Organization (2017–2027; US$ Bn)
 • Large Enterprises
 • SME’s

 End-Use (2017–2027; US$ Bn)
 • BFSI
 • Media & Entertainment
 • Retail & Consumer Goods
 • Healthcare & Life Sciences
 • Research and Academic
 • Travel & Hospitably
 • Government
 • Telecom
 • IT & ITES
 • Others (NGO’s and Manufacturing units, etc.)

 Geography Segment (2016–2026; US$ Bn)
 • North America (U.S. and Rest of North America)
 • Europe (U.K., Germany, France, and Rest of Europe)
 • Asia Pacific (Japan, China, India, and Rest of Asia Pacific)
 • Rest of World (Middle East & Africa (MEA), Latin America)

 

The current report also comprehends qualitative and qualitative market valuation factors such as key market drivers, market trends, restraints, and opportunities that give a better market understanding of the overall Web Content Management market. Additionally, the global report also comprises a graphical representation of a competitive landscape based on their market initiatives and strategies, product portfolio, and business strengths. 

 

Key questions answered in this report 

 

  • What are the current market trends and dynamics in the Web Content Management market and valuable opportunities for emerging players?
  • What is driving the Web Content Management market?
  • What are the key challenges to market growth?
  • Which segment accounts for the fastest CAGR during the forecast period?
  • Which product type segment holds a larger market share and why?
  • Are low and middle-income economies investing in the Web Content Management market?
  • What is the market trend and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?

 

1. Preface


1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation

 

2. Executive Summary


2.1. Market Snapshot: Global Web content management (WCM) Market
2.2. Global WCM Market, by Component, 2018 (US$ Bn)
2.3. Global WCM Market, by Deployment Mode, 2018 (US$ Bn)
2.4. Global WCM Market, by Size of Organization, 2018 (US$ Bn
2.5. Global WCM Market, by End-Use, 2018 (US$ Bn)
2.6. Global WCM Market, by Geography, 2018 (US$ Bn)

 

3. Market Dynamics


3.1. Introduction
3.1.1. Global WCM Market Value, 2017-2027, (US$ Bn)
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.2. Market Restraints
3.3. Attractive Investment Proposition, by Geography, 2018
3.4. Market Positioning of Key Players, 2018
3.4.1. Major Strategies Adopted by Key Players

 

4. Global Web Content Management (WCM) Market, by Component, 2017-2027 (US$ Bn)


4.1. Overview
4.2. Solutions
4.2.1. Content Analytics
4.2.2. Digital Marketing Management
4.2.3. Digital Asset Management Integration
4.2.4. Web Content & Edit Tools
4.2.5. Web Experience Management
4.2.6. Mobile & Social Content Management
4.3. Services
4.3.1. Managed Service
4.3.2. Professional Service
4.3.3. Training & Supports
4.3.4. Consulting
4.3.5. Integration & Development

 

5. Global Web Content Management (WCM) Market, By Deployment Mode, 2017-2027 (US$ Bn)


5.1. Overview
5.2. On-Premises
5.3. Cloud

 

6. Global Web Content Management (WCM) Market, By Size of Organization, 2017-2027 (US$ Bn)


6.1. Overview
6.2. Large Enterprises
6.3. SME’s

 

7. Global Web Content Management (WCM) Market, by End-use Industry, 2017-2027 (US$ Bn)


7.1. Overview
7.2. BFSI
7.3. Media & Entertainment
7.4. Retail & Consumer Goods
7.5. Healthcare & Life Sciences
7.6. Research & Academic
7.7. Travel & Hospitality
7.8. Government
7.9. Telecom
7.10. IT & ITES
7.11. Others

 

8. North America Web Content Management (WCM) Market Analysis, 2017-2027 (US$ Bn)


8.1. Overview
8.1.1. North America WCM Market Value and Growth, 2017-2027, (US$ Bn)
8.2. North America WCM Market Value, By Component, 2017-2027 (US$ Bn)
8.2.1. Market Analysis
8.3. North America WCM Market Value, By Deployment Mode, 2017-2027 (US$ Bn)
8.3.1. Market Analysis
8.4. North America WCM Market Value, By Size of Organization, 2017-2027 (US$ Bn)
8.4.1. Market Analysis
8.5. North America WCM Market Value, By End-use, 2017-2027 (US$ Bn)
8.5.1. Market Analysis
8.6. North America WCM Market Value, By Region/Country, 2017-2027 (US$ Bn)
8.6.1. Market Analysis
8.6.2. U.S.
8.6.3. Rest of North America

 

9. Europe Web Content Management (WCM) Market Analysis, 2017-2027 (US$ Bn)


9.1. Overview
9.1.1. Europe WCM Market Value and Growth, 2017-2027, (US$ Bn)
9.2. Europe WCM Market Value, By Component, 2017-2027 (US$ Bn
9.2.1. Market Analysis
9.3. Europe WCM Market Value, By Deployment Mode, 2017-2027 (US$ Bn)
9.3.1. Market Analysis
9.4. Europe WCM Market Value, By Size of Organization, 2017-2027 (US$ Bn)
9.4.1. Market Analysis
9.5. Europe WCM Market Value, By End-use, 2017-2027 (US$ Bn)
9.5.1. Market Analysis
9.6. Europe WCM Market Value, By Region/Country, 2017-2027 (US$ Bn)
9.6.1. Market Analysis
9.6.2. U.K.
9.6.3. Germany
9.6.4. France
9.6.5. Rest of Europe

 

10. Asia Pacific Web Content Management (WCM) Market Analysis, 2017-2027 (US$ Bn)


10.1. Overview
10.1.1. Asia Pacific WCM Market Value and Growth, 2017-2027, (US$ Bn)
10.2. Asia Pacific WCM Market Value, By Component, 2017-2027 (US$ Bn)
10.2.1. Market Analysis
10.3. Asia Pacific WCM Market Value, By Deployment Mode, 2017-2027 (US$ Bn)
10.3.1. Market Analysis
10.4. Asia Pacific WCM Market Value, By Size of Organization, 2017-2027 (US$ Bn)
10.4.1. Market Analysis
10.5. Asia Pacific WCM Market Value, By End-use, 2017-2027 (US$ Bn)
10.5.1. Market Analysis
10.6. Asia Pacific WCM Market Value, By Region/Country, 2017-2027 (US$ Bn)
10.6.1. Market Analysis
10.6.2. Japan
10.6.3. China
10.6.4. India
10.6.5. Rest of Asia Pacific

 

11. Rest of the World Web Content Management (WCM) Market Analysis, 2017-2027 (US$ Bn)


11.1. Overview
11.1.1. Rest of the World WCM Market Value and Growth, 2017-2027, (US$ Bn)
11.2. Rest of the World WCM Market Value, By Component, 2017-2027 (US$ Bn)
11.2.1. Market Analysis
11.3. Rest of the World WCM Market Value, By Deployment Mode, 2017-2027 (US$ Bn)
11.3.1. Market Analysis
11.4. Rest of the World WCM Market Value, By Size of Organization, 2017-2027 (US$ Bn)
11.4.1. Market Analysis
11.5. Rest of World WCM Market Value, By End-use, 2017-2027 (US$ Bn)
11.5.1. Market Analysis
11.6. Rest of the World WCM Market Value, By Region, 2017-2027 (US$ Bn)
11.6.1. Market Analysis
11.6.2. Middle East & Africa
11.6.3. Latin America

 

12. Company Profiles


12.1. Acquia, Inc.
12.2. Episerver
12.3. Adobe
12.4. IBM Corporation
12.5. Open Text Corporation
12.6. Oracle
12.7. Microsoft
12.8. Hyland Software, Inc.
12.9. SDL
12.10. TransPerfect, Inc.
12.11. eZ Systems AS
12.12. CMS Wire
12.13. Rackspace Hosting Inc.
12.14. HCL Technologies Limited
12.15. Percussion Software, Inc.

* WCM - Web Content Management

TABLE 1 Market Snapshot: Global Web content management (WCM) Market
TABLE 2 Global WCM Market, by Component, 2017–2027 (US$ Bn)
TABLE 3 Global WCM Market, by Deployment Mode, 2017–2027 (US$ Bn)
TABLE 4 Global WCM Market, by Size of Organization, 2017–2027 (US$ Bn)
TABLE 5 Global WCM Market, by End-use, 2017–2027 (US$ Bn)
TABLE 6 Global WCM Market, by Geography, 2017–2027 (US$ Bn)
TABLE 7 North America WCM Market, by Component, 2017–2027 (US$ Bn)
TABLE 8 North America WCM Market, by Deployment Mode, 2017–2027 (US$ Bn)
TABLE 9 North America WCM Market, by Size of Organization, 2017–2027 (US$ Bn)
TABLE 10 North America WCM Market, by End-use, 2017–2027 (US$ Bn)
TABLE 11 North America WCM Market, by Country, 2017–2027 (US$ Bn)
TABLE 12 Europe WCM Market, by Component, 2017–2027 (US$ Bn)
TABLE 13 North America WCM Market, by Deployment Mode, 2017–2027 (US$ Bn)
TABLE 14 North America WCM Market, by Size of Organization, 2017–2027 (US$ Bn)
TABLE 15 Europe WCM Market, by End-use, 2017–2027 (US$ Bn)
TABLE 16 Europe WCM Market, by Country/Region, 2017–2027 (US$ Bn)
TABLE 17 Asia Pacific WCM Market, by Component, 2017–2027 (US$ Bn)
TABLE 18 Asia Pacific WCM Market, by Deployment Mode, 2017–2027 (US$ Bn)
TABLE 19 Asia Pacific WCM Market, by Size of Organization, 2017–2027 (US$ Bn)
TABLE 20 Asia Pacific WCM Market, by End-use, 2017–2027 (US$ Bn)
TABLE 21 Asia Pacific WCM Market, by Country/Region, 2017–2027 (US$ Bn)
TABLE 22 RoW WCM Market, by Component, 2017–2027 (US$ Bn)
TABLE 23 RoW WCM Market, by Deployment Mode, 2017–2027 (US$ Bn)
TABLE 24 RoW WCM Market, by Size of Organization, 2017–2027 (US$ Bn)
TABLE 25 RoW WCM Market, by End-use, 2017–2027 (US$ Bn)
TABLE 26 RoW WCM Market, by Country/Region, 2017–2027 (US$ Bn)
TABLE 27 Acquia, Inc.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 28 Episerver: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 29 Adobe: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 30 IBM Corporation: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 31 Open Text Corporation: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 32 Oracle: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 33 Microsoft: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 34 Hyland Software, Inc.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 35 SDL: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 36 TransPerfect, Inc.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 37 eZ Systems AS: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 38 CMS Wire: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 39 Rackspace Hosting Inc.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 40 HCL Technologies Limited: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 41 Percussion Software, Inc.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 42 eZ Systems AS: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments

FIG. 1 Global Web content management (WCM) Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global WCM Market Segmentation
FIG. 4 Global WCM Market, by Component, 2018 (US$ Bn)
FIG. 5 Global WCM Market, by Deployment Mode, 2018 (US$ Bn)
FIG. 6 Global WCM Market, by Size of Organization, 2018 (US$ Bn)
FIG. 7 Global WCM Market, by End-use, 2018 (US$ Bn)
FIG. 8 Global WCM Market, by Geography, 2018 (US$ Bn)
FIG. 9 Attractive Investment Proposition, by Geography, 2018
FIG. 10 Global Market Positioning of Key WCM Market Manufacturers, 2018
FIG. 11 Global WCM Market Value Contribution, By Component, 2018 & 2027 (Value %)
FIG. 12 Global WCM Market, by Solutions, Value, 2017–2027 (US$ Bn)
FIG. 13 Global WCM Market, by Services, 2017–2027 (US$ Bn)
FIG. 14 Global WCM Market Value Contribution, By Deployment Mode, 2018 & 2027 (Value %)
FIG. 15 Global WCM Market, by On-Premises, Value, 2017–2027 (US$ Bn)
FIG. 16 Global WCM Market, by Cloud, Value, 2017–2027 (US$ Bn)
FIG. 17 Global WCM Market Value Contribution, By Size of Organization, 2018 & 2027 (Value %)
FIG. 18 Global WCM Market, by Large Enterprises, Value, 2017–2027 (US$ Bn)
FIG. 19 Global WCM Market, by SME’s, Value, 2017–2027 (US$ Bn)
FIG. 20 Global WCM Market Value Contribution, By End-use, 2018 & 2027 (Value %)
FIG. 21 Global WCM Market, by BFSI, Value, 2017–2027 (US$ Bn)
FIG. 22 Global WCM Market, by Media & Entraintment, Value, 2017–2027 (US$ Bn)
FIG. 23 Global WCM Market, by Retail & Consumer Goods, Value, 2017–2027 (US$ Bn
FIG. 24 Global WCM Market, by Healthcare & Life Sciences, Value, 2017–2027 (US$ Bn
FIG. 25 Global WCM Market, by Research & Academic, Value, 2017–2027 (US$ Bn
FIG. 26 Global WCM Market, by Travel & Hospitality, Value, 2017–2027 (US$ Bn
FIG. 27 Global WCM Market, by Government, Value, 2017–2027 (US$ Bn
FIG. 28 Global WCM Market, by Telecom, Value, 2017–2027 (US$ Bn
FIG. 29 Global WCM Market, by IT & ITES, Value, 2017–2027 (US$ Bn)
FIG. 30 Global WCM Market, by Others, Value, 2017–2027 (US$ Bn
FIG. 31 U.S. WCM Market, 2017–2027 (US$ Bn)
FIG. 32 Rest of North America WCM Market, 2017–2027 (US$ Bn)
FIG. 33 U.K. WCM Market, 2017–2027 (US$ Bn)
FIG. 34 Germany WCM Market, 2017–2027 (US$ Bn)
FIG. 35 France WCM Market, 2017–2027 (US$ Bn)
FIG. 36 Rest of Europe WCM Market, 2017–2027 (US$ Bn)
FIG. 37 Japan WCM Market, 2017–2027 (US$ Bn)
FIG. 38 China WCM Market, 2017–2027 (US$ Bn)
FIG. 39 India WCM Market, 2017–2027 (US$ Bn)
FIG. 40 Rest of Asia Pacific WCM Market, 2017–2027 (US$ Bn)
FIG. 41 Middle East & Africa WCM Market, 2017–2027 (US$ Bn)
FIG. 42 Latin America WCM Market, 2017–2027 (US$ Bn)

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